HOSPITALITY
Assessing a hotel opportunity without a stable operating history
When a hotel has been closed, repositioned or operated in an unrepresentative way, historical figures alone may be misleading. The review should begin with the product itself: location, physical condition, room count and mix, public areas, planning rights and existing constraints.
The next step is to test a credible operating model: potential operator, reopening investment, realistic timing and execution risk. Rather than relying on an unrepresentative historical year, the objective is to build a forward-looking, stabilised case from assumptions that can be examined.
The principle: assess the hotel as a complete operating and planning product, not only through its historical revenue.